The innovation of The South Avenue is that its shopping complex is coupled with a value-added floor for gold lovers. The jewelry stores will be equipped with security zone and workshops along with elegant display areas.

Jewel Arcade on The South Avenue is premeditated with perfect credentials. This will be the home of pearl diving and the seat of the Business District’s biggest gold souk The Jewel Arcade will be home to a wide array of gold designers crafting jewelry for you and your loved ones. Here convenience, wellness, and security are at the forefront of importance.